Avi Arad (Hebrew: אבי ארד; born August 1, 1948) is an Israeli-American studio executive and producer of film, television and animation. He became the CEO of Toy Biz in the 1990s, was the chief creative officer of Marvel Entertainment and is the founder, former chairman and former CEO of the latter's successor, Marvel Studios. Since then, he has produced and sometimes written a wide array of live-action, animated, and television comic book adaptations.